Asking for Referrals: Does It Make You Uncomfortable?

By Daryl Logullo | May 30, 2009 | Popularity: 30% | 4,336 views

Why do you believe that asking for referrals is so hard to do?
After all, word of mouth is the most effective form of advertising, so why do we often jeopardize our own efforts by hesitating to talk about referrals? The answer?

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Soothe Client Fears – Get Referrals

By Daryl Logullo | September 18, 2008 | Popularity: 24% | 5,664 views

Nice photo, right? Actually, the NY Post is something else. A case study in good copywriting, for sure. (Best headlines besides the National Enquirer!)
All the chatter about Wall Street sure has a lot of people freaked out… including, probably your clients. The media sure isn’t helping either, rattling everyone’s cages with every form of negativity.
For many of you, [...]

What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 50% | 11,470 views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? [...]

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