When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 23% | 2,856 views

I’m asked all the time: “How do you know if a referral is a quality referral versus it being a bad referral?” The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

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