Soothe Client Fears – Get Referrals

By Daryl Logullo | September 18, 2008 | Popularity: 24% | 5,662 views

Nice photo, right? Actually, the NY Post is something else. A case study in good copywriting, for sure. (Best headlines besides the National Enquirer!)
All the chatter about Wall Street sure has a lot of people freaked out… including, probably your clients. The media sure isn’t helping either, rattling everyone’s cages with every form of negativity.
For many of you, [...]

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Referral Marketing Diagram: The Answer

By Daryl Logullo | July 16, 2008 | Popularity: 21% | 3,380 views

Thanks to everyone who offered an answer to my referral marketing diagram post. A few people won a copy of my book, “Maximum Referrals” for getting close to the correct answer. (No one nailed the answer).
In all, there were some good observations (but no definitive winner). 
Going through each of them, seems the common theme was… referrals and [...]