Referral Marketing & Networking: In Your Marketing Plan?

By Daryl Logullo | January 18, 2010 | Popularity: 20% | 2,387 views

Referral marketing or networking: Which activity should you include in this year’s marketing plan? There’s obviously an yin-and-yang between the two.
But should you budget money to spend on your referrals or networking activities each month this year?
 
Should you even make each a formal marketing activity?
Obviously, most people know that networking and referrals go hand-in-hand. Referrals become a [...]

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Referral Marketing Diagram: The Answer

By Daryl Logullo | July 16, 2008 | Popularity: 21% | 3,380 views

Thanks to everyone who offered an answer to my referral marketing diagram post. A few people won a copy of my book, “Maximum Referrals” for getting close to the correct answer. (No one nailed the answer).
In all, there were some good observations (but no definitive winner). 
Going through each of them, seems the common theme was… referrals and [...]

When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 23% | 2,856 views

I’m asked all the time: “How do you know if a referral is a quality referral versus it being a bad referral?” The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

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