Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1

By Daryl Logullo | February 5, 2009 | Popularity: 27% | 3,386 views

You can absolutely jumpstart your referrals and referral marketing efforts now. In fact, it’s one of the questions I’m getting asked the most, right now.
There’s a 3-step referral marketing approach I want to suggest that you try using. When you do, it’s very powerful in opening up new doors and conversations about introductions and referrals with others.

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Referral Fees Are Sorry Bribes – Part 2

By Daryl Logullo | January 22, 2009 | Popularity: 23% | 4,160 views

 Continued from Part 1 – Referral Fees Are Sorry Bribes
Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.
That’s a myth.

Referral Fees Are Sorry Bribes – Part 1

By Daryl Logullo | January 14, 2009 | Popularity: 18% | 2,894 views

It amazes me how most people use referral marketing and building referrals from their clients by offering them a (forced) incentive to get them to take action and refer business.
I suppose “forced,” is not really a good word because you can’t force someone to do something they don’t want to do, including sending you referrals.
And herein lies the [...]

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Blame Yourself for No Referrals

By Daryl Logullo | January 8, 2009 | Popularity: 19% | 4,672 views

 
Ran across Ivan Misner’s comments on lack of referrals, and who’s to blame (Answer: You!).
Doesn’t matter, either, what types of client referrals you want: from exisiting clients, strategic alliances, or anyone else. Here’s why you need to understand this concept when it comes to your referral marketing.

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Referrals During Holidays

By Daryl Logullo | November 25, 2008 | Popularity: 19% | 2,210 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.
Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.
Good reminder, especially now. 
There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with [...]

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