Prospecting for Referrals: Use a Business Card?!

By Daryl Logullo | June 28, 2010 | Popularity: 9% | 606 views

 
 
 
 
Business cards are universal. They’re a way to give details to others about ourselves, and to a lesser extent, our services. So should you use them to prospect for referrals, and generate word-of-mouth and more client referrals?

items

How to Host Your Own CPE Workshops & Build Referrals

By Daryl Logullo | June 25, 2009 | Popularity: 40% | 1,411 views

One question I’m asked a lot is…
“How do I host my own Continuing Ed Workshops–award CPE credits–and get CPAs, or others to attend?”
Very good question, and it’s easier than you might think with the right direction.
I talk about this in depth in my new CPE Workshop Guidebook.

Strategy: How to Get Referrals During a Recession

By Daryl Logullo | April 29, 2009 | Popularity: 41% | 2,737 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )
I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by [...]

items

Referral Marketing Equation for Success

By Daryl Logullo | March 31, 2009 | Popularity: 47% | 4,814 views

I’m heading to Augusta for this year’s Masters Tournament (my second).  Before I split, I’ve posted some referral marketing diagrams I’d like for you to carefully consider.
They’ll quickly tell you whether you will enjoy great success with your referral marketing efforts or… get the same ol’ results in your business that you’ve been experiencing.

items

Audio Lesson: How to Get Referrals In Slow Times

By Daryl Logullo | March 6, 2009 | Popularity: 42% | 1,641 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.
The strategy and steps you gotta take still apply.
Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.
But how do you turn the current drag you’re [...]

« Previous Entries