Blame Yourself for No Referrals

By Daryl Logullo | January 8, 2009 | Popularity: 19% | 4,672 views

 
Ran across Ivan Misner’s comments on lack of referrals, and who’s to blame (Answer: You!).
Doesn’t matter, either, what types of client referrals you want: from exisiting clients, strategic alliances, or anyone else. Here’s why you need to understand this concept when it comes to your referral marketing.

items

Referrals During Holidays

By Daryl Logullo | November 25, 2008 | Popularity: 19% | 2,211 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.
Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.
Good reminder, especially now. 
There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with [...]

Referral Marketing & Mistakes to Avoid

By Daryl Logullo | November 4, 2008 | Popularity: 19% | 2,636 views

Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing.
Rather than what to do, Karen speaks about…

items

What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 50% | 11,470 views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? [...]

items

Why You’re Not Getting More Referrals

By Daryl Logullo | April 2, 2008 | Popularity: 29% | 2,481 views

What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment.

« Previous Entries Next Entries »