‘L-C-E-P’: Easy Strategy for More Referral Conversations

By Daryl Logullo | January 21, 2010 | Popularity: 25% | 2,843 views

 
Asking for referrals… or discussing referrals… or approaching others about wanting more referrals….
…does the thought of this make you uncomfortable?
Well, you’re not alone.
For most people interested in growing their referrals of clients and customers, discussing referrals almost feels like begging.
Today, I’ll share with you a concept that I call “L-C-E-P”, that will break down your [...]

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Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1

By Daryl Logullo | February 5, 2009 | Popularity: 27% | 3,386 views

You can absolutely jumpstart your referrals and referral marketing efforts now. In fact, it’s one of the questions I’m getting asked the most, right now.
There’s a 3-step referral marketing approach I want to suggest that you try using. When you do, it’s very powerful in opening up new doors and conversations about introductions and referrals with others.

Referral Fees Are Sorry Bribes – Part 2

By Daryl Logullo | January 22, 2009 | Popularity: 23% | 4,160 views

 Continued from Part 1 – Referral Fees Are Sorry Bribes
Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.
That’s a myth.

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Referrals During Holidays

By Daryl Logullo | November 25, 2008 | Popularity: 19% | 2,210 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.
Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.
Good reminder, especially now. 
There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with [...]

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How to Get Referrals Without Begging – Part 1

By Daryl Logullo | March 6, 2008 | Popularity: 29% | 5,102 views

Ever feel like you’re begging for business by asking for referrals?
Well… put your sales anxieties aside amigo, because there are quiet ways to communicate your desire to build your business through word-of-mouth. And these referral generating ways won’t make you feel like a used car salesperson. (Nothing against used car salespeople, mind you. )
Problem here, [...]