Growing Your Referrals = Networking

By Daryl Logullo | January 26, 2010 | Popularity: 7% | 407 views

 
 
Do referrals come when you network? Or does your ability to network help you increase your referrals.
Both, obviously.
It amazes me, though, how most professionals see each as a separate marketing task. I heard it said that if you want to learn how to ask for more referrals, just become a better networker. That’s true to [...]

items

Referrals & Words a Picture Cannot Say to Your Clients

By Daryl Logullo | January 11, 2010 | Popularity: 12% | 823 views

Today’s advice can help you with your referral generating activities and getting referrals from your existing clients and customers.
This includes getting referrals from strategic alliances (ex: CPAs, Attorneys, Investment Advisors, Realtors, Insurance Agents, Mtg. Brokers, etc.)
If your plan this year includes increasing your referral flow, don’t overlook the advice today.

Referral Marketing Equation for Success

By Daryl Logullo | March 31, 2009 | Popularity: 53% | 4,186 views

I’m heading to Augusta for this year’s Masters Tournament (my second).  Before I split, I’ve posted some referral marketing diagrams I’d like for you to carefully consider.
They’ll quickly tell you whether you will enjoy great success with your referral marketing efforts or… get the same ol’ results in your business that you’ve been experiencing.

items

Soothe Client Fears – Get Referrals

By Daryl Logullo | September 18, 2008 | Popularity: 41% | 4,107 views

Nice photo, right? Actually, the NY Post is something else. A case study in good copywriting, for sure. (Best headlines besides the National Enquirer!)
All the chatter about Wall Street sure has a lot of people freaked out… including, probably your clients. The media sure isn’t helping either, rattling everyone’s cages with every form of negativity.
For many of you, [...]

items