New Year: New Referrals and Referral Marketing Plan

By Daryl Logullo | January 7, 2011 | Popularity: 25% | 3,121 views

Do you want to SERIOUSLY grow your business, income and referrals in 2011? Then study this referral marketing photo. I mention it a lot.
Today, people are busier than ever, with more points of communication in our lifetime. Look at what the average business person might come in contact with during their day:

Google, Yahoo, Bing, Facebook, [...]

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Strategy: How to Get Referrals During a Recession

By Daryl Logullo | April 29, 2009 | Popularity: 30% | 4,628 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )
I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by [...]

Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1

By Daryl Logullo | February 5, 2009 | Popularity: 27% | 3,387 views

You can absolutely jumpstart your referrals and referral marketing efforts now. In fact, it’s one of the questions I’m getting asked the most, right now.
There’s a 3-step referral marketing approach I want to suggest that you try using. When you do, it’s very powerful in opening up new doors and conversations about introductions and referrals with others.

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Referral Fees Are Sorry Bribes – Part 1

By Daryl Logullo | January 14, 2009 | Popularity: 18% | 2,895 views

It amazes me how most people use referral marketing and building referrals from their clients by offering them a (forced) incentive to get them to take action and refer business.
I suppose “forced,” is not really a good word because you can’t force someone to do something they don’t want to do, including sending you referrals.
And herein lies the [...]

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How to Get Referrals Without Begging – Part 1

By Daryl Logullo | March 6, 2008 | Popularity: 29% | 5,102 views

Ever feel like you’re begging for business by asking for referrals?
Well… put your sales anxieties aside amigo, because there are quiet ways to communicate your desire to build your business through word-of-mouth. And these referral generating ways won’t make you feel like a used car salesperson. (Nothing against used car salespeople, mind you. )
Problem here, [...]