Audio Lesson: How to Get Referrals In Slow Times

By Daryl Logullo | March 6, 2009 | Popularity: 29% | 2,144 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.
The strategy and steps you gotta take still apply.
Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.
But how do you turn the current drag you’re [...]

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Referrals During Holidays

By Daryl Logullo | November 25, 2008 | Popularity: 19% | 2,211 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.
Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.
Good reminder, especially now. 
There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with [...]

Referral Marketing & Mistakes to Avoid

By Daryl Logullo | November 4, 2008 | Popularity: 19% | 2,636 views

Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing.
Rather than what to do, Karen speaks about…

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Getting More Referrals from Your Relationships

By Daryl Logullo | October 21, 2008 | Popularity: 24% | 3,220 views

Referrals and relationship…

I really like what Scott Weisbrod said recently over at the blog Experience Matters. He was talking about referrals from the perspective of relationships. That’s assumed, but regulary forgotten in my view.
Scott went on to say…

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What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 50% | 11,470 views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? [...]

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