Referral Audio Lesson: GLUE Brings Your More Client Referrals

By Daryl Logullo | March 11, 2010 | Popularity: 1% | 50 views

What does G.L.U.E. have to do with getting more referrals from clients and introductions.
Click below to hear this short audio lesson today, as I explain my referral acronym…
G.L.U.E.®
This advice will help you understand the process of generating more qualified, affluent referrals and introductions.
[Audio clip: view full post to listen]

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Referrals & Words a Picture Cannot Say to Your Clients

By Daryl Logullo | January 11, 2010 | Popularity: 12% | 852 views

Today’s advice can help you with your referral generating activities and getting referrals from your existing clients and customers.
This includes getting referrals from strategic alliances (ex: CPAs, Attorneys, Investment Advisors, Realtors, Insurance Agents, Mtg. Brokers, etc.)
If your plan this year includes increasing your referral flow, don’t overlook the advice today.

Strategy: How to Get Referrals During a Recession

By Daryl Logullo | April 29, 2009 | Popularity: 46% | 2,415 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )
I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by [...]

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Audio Lesson: How to Get Referrals In Slow Times

By Daryl Logullo | March 6, 2009 | Popularity: 48% | 1,422 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.
The strategy and steps you gotta take still apply.
Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.
But how do you turn the current drag you’re [...]

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Referrals During Holidays

By Daryl Logullo | November 25, 2008 | Popularity: 28% | 1,284 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.
Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.
Good reminder, especially now. 
There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with [...]

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