Twisted Nature of Referral Marketing

By Daryl Logullo | August 7, 2008 | Popularity: 63% | 760 views

“People are afraid that you might screw them… or their clients” — Daryl Logullo 
Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you’ve just gotta… well, you’ve gotta look at… the sick confines of people and their human psyche.
Because deep in that referral source’s grey matter lives some pretty twisted conniptions.
Let me [...]

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Why You’re Not Getting More Referrals

By Daryl Logullo | April 2, 2008 | Popularity: 83% | 1,131 views

What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment.

Referrals Come Faster, When…?

By Daryl Logullo | January 9, 2008 | Popularity: 73% | 1,678 views

…When you do what?
Follow-up with people? Stay in touch with others more regularly?
Send referrals to others so (you hope) they will (eventually) reciprocate with you?
Nope. None of these are the answers I am driving at with this lesson today.
The reality is that today–in 2008–people are overworked, busy, stressed and have a cram-packed agenda full of problems… whether [...]

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