Referrals & Words a Picture Cannot Say to Your Clients

By Daryl Logullo | January 11, 2010 | Popularity: 21% | 2,762 views

Today’s advice can help you with your referral generating activities and getting referrals from your existing clients and customers.
This includes getting referrals from strategic alliances (ex: CPAs, Attorneys, Investment Advisors, Realtors, Insurance Agents, Mtg. Brokers, etc.)
If your plan this year includes increasing your referral flow, don’t overlook the advice today.

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How to Host Your Own CPE Workshops & Build Referrals

By Daryl Logullo | June 25, 2009 | Popularity: 29% | 2,038 views

One question I’m asked a lot is…
“How do I host my own Continuing Ed Workshops–award CPE credits–and get CPAs, or others to attend?”
Very good question, and it’s easier than you might think with the right direction.
I talk about this in depth in my new CPE Workshop Guidebook.

Asking for Referrals: Does It Make You Uncomfortable?

By Daryl Logullo | May 30, 2009 | Popularity: 30% | 4,335 views

Why do you believe that asking for referrals is so hard to do?
After all, word of mouth is the most effective form of advertising, so why do we often jeopardize our own efforts by hesitating to talk about referrals? The answer?

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Strategy: How to Get Referrals During a Recession

By Daryl Logullo | April 29, 2009 | Popularity: 30% | 4,627 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )
I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by [...]

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Referral Marketing Equation for Success

By Daryl Logullo | March 31, 2009 | Popularity: 33% | 5,775 views

I’m heading to Augusta for this year’s Masters Tournament (my second).  Before I split, I’ve posted some referral marketing diagrams I’d like for you to carefully consider.
They’ll quickly tell you whether you will enjoy great success with your referral marketing efforts or… get the same ol’ results in your business that you’ve been experiencing.

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