Referral Marketing & Networking: In Your Marketing Plan?

By Daryl Logullo | January 18, 2010 | Popularity: 9% | 475 views

Referral marketing or networking: Which activity should you include in this year’s marketing plan? There’s obviously an yin-and-yang between the two.
But should you budget money to spend on your referrals or networking activities each month this year?
 
Should you even make each a formal marketing activity?
Obviously, most people know that networking and referrals go hand-in-hand. Referrals become a [...]

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Strategy: How to Get Referrals During a Recession

By Daryl Logullo | April 29, 2009 | Popularity: 46% | 2,415 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )
I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by [...]

Audio Lesson: How to Get Referrals In Slow Times

By Daryl Logullo | March 6, 2009 | Popularity: 48% | 1,422 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.
The strategy and steps you gotta take still apply.
Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.
But how do you turn the current drag you’re [...]

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Referral Fees Are Sorry Bribes – Part 1

By Daryl Logullo | January 14, 2009 | Popularity: 26% | 1,701 views

It amazes me how most people use referral marketing and building referrals from their clients by offering them a (forced) incentive to get them to take action and refer business.
I suppose “forced,” is not really a good word because you can’t force someone to do something they don’t want to do, including sending you referrals.
And herein lies the [...]

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Referral Marketing & Mistakes to Avoid

By Daryl Logullo | November 4, 2008 | Popularity: 29% | 1,851 views

Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing.
Rather than what to do, Karen speaks about…

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