FREE GIFTStrategy: How to Get Referrals During a Recession
By Daryl Logullo | April 29, 2009 | Popularity: 29% | 4,747 viewsYesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )
I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by [...]
Referral Fees Are Sorry Bribes – Part 2
By Daryl Logullo | January 22, 2009 | Popularity: 23% | 4,617 views Continued from Part 1 – Referral Fees Are Sorry Bribes
Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.
That’s a myth.
Twisted Nature of Referral Marketing
By Daryl Logullo | August 7, 2008 | Popularity: 23% | 2,221 views“People are afraid that you might screw them… or their clients” — Daryl Logullo
Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you’ve just gotta… well, you’ve gotta look at… the sick confines of people and their human psyche.
Because deep in that referral source’s grey matter lives some pretty twisted conniptions.
Let me [...]
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