Referral Audio Lesson: GLUE Brings You More Client Referrals

By Daryl Logullo | March 11, 2010 | Popularity: 33% | 2,192 views

What does G.L.U.E. have to do with getting more referrals from clients and introductions.
Click below to hear this short audio lesson today, as I explain my referral acronym…
G.L.U.E.®
This advice will help you understand the process of generating more qualified, affluent referrals and introductions.
[Audio clip: view full post to listen]

items

‘L-C-E-P’: Easy Strategy for More Referral Conversations

By Daryl Logullo | January 21, 2010 | Popularity: 25% | 2,844 views

 
Asking for referrals… or discussing referrals… or approaching others about wanting more referrals….
…does the thought of this make you uncomfortable?
Well, you’re not alone.
For most people interested in growing their referrals of clients and customers, discussing referrals almost feels like begging.
Today, I’ll share with you a concept that I call “L-C-E-P”, that will break down your [...]

Referral Marketing & Networking: In Your Marketing Plan?

By Daryl Logullo | January 18, 2010 | Popularity: 20% | 2,387 views

Referral marketing or networking: Which activity should you include in this year’s marketing plan? There’s obviously an yin-and-yang between the two.
But should you budget money to spend on your referrals or networking activities each month this year?
 
Should you even make each a formal marketing activity?
Obviously, most people know that networking and referrals go hand-in-hand. Referrals become a [...]

items

How to Host Your Own CPE Workshops & Build Referrals

By Daryl Logullo | June 25, 2009 | Popularity: 29% | 2,039 views

One question I’m asked a lot is…
“How do I host my own Continuing Ed Workshops–award CPE credits–and get CPAs, or others to attend?”
Very good question, and it’s easier than you might think with the right direction.
I talk about this in depth in my new CPE Workshop Guidebook.

items

Asking for Referrals: Does It Make You Uncomfortable?

By Daryl Logullo | May 30, 2009 | Popularity: 30% | 4,336 views

Why do you believe that asking for referrals is so hard to do?
After all, word of mouth is the most effective form of advertising, so why do we often jeopardize our own efforts by hesitating to talk about referrals? The answer?

« Previous Entries