Free Download: 50 Referral Ideas

by Daryl Logullo | November 2, 2007 | Popularity: 28% | 11,708 views

I’ve just published a special FREE report for readers and subscribers, “Stellar Year-End Client Appreciation Events.”

This time of the year, seems like everyone starts thinking about sending greeting cards, or gift baskets… or something.

Something else… something different than from “what we sent last year.”

Inside this guide, you’ll find 50 specific year-end event-oriented ideas for your clients. While the title says the ideas are for end-of-the-year, in reality they can be used any time. And I’ll guarantee that you’ve NEVER thought of these ideas before.

Here’s how to get your FREE copy, and why it’s so important for you to read this report…

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Referral Letter Sample

by Daryl Logullo | October 24, 2007 | Popularity: 100% | 52,693 views

Situation: A great client or customer calls you with some good news: They want to refer someone to you.

Then all of a sudden, they say something like…

"Do you have some sort of letter or something that I can mail to these people I'm thinking about? It would make it a lot easier on me…"

Ut oh.

What do you do?

How do you handle this request?

One way to take the first step is give them a letter they can sign… drop in the mail… make it as easy as possible for them (like they requested). Fill in the areas with your info.

Here's a sample letter I've created that you can use (no strings.)

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Bad Word-of-Mouth

by Daryl Logullo | October 22, 2007 | Popularity: 8% | 2,208 views

I shouldn't have been all that surprised by the headline today, "New York Cabbies Stage Strike Over Credit Card Machines." But I still read it with great interest.

Why?

Because I'm a lifetime student of referrals and word-of-mouth.

Granted, the average cab driver in New York probably doesn't care a whole heckuva lot about word-of-mouth or referrals. Probably ain't even thinkin' about it–especially in a city of 8.2 million customers.

So what was really going on here?

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3 Referral Questions

by Daryl Logullo | October 19, 2007 | Popularity: 12% | 3,310 views

Here are three (3!) major referral questions you need to answer. Study them closely. Because I promise you the other person is thinking them about you.

If you ever expect anyone to send you referrals consistently, you darn-well better make sure you can answer these–either directly, or through subtle communication.

These 3 questions are critically important to Strategic Alliance partners you're trying to cozy up to, also.

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Guest Referral Seminar

by Daryl Logullo | October 18, 2007 | Popularity: 15% | 3,410 views

Today I'll be speaking to several hundred paid members (I'm told) of MarketingProfs.com. I've been invited to present a 90-minute online seminar (phone and PPT based) entitled, "How To Build a Consistent Pipeline of Customer Referrals."

The editors of Marketing Profs came up with that title, and it's something that I can talk about with my eyes closed (although I prefer to use the word "clients" more than customers, frankly.)  

Nonetheless, MarketingProfs is a web site I discovered this year and it's a truly amazing site — deep with tremendous marketing content, and yes, referral advice (some from yours truly). I really love the job that Val Frazee and Ann Handley have done stacking it with tremendous content.

I'll be covering everything from referral myths to ntroductions… to specific referral tactics, strategies and an entire specific referral process people need to use in their day-to-day.

It always amazes me when I speak on this subject. Here's why. And… it's not what you think…

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