Big Referral Marketing Mistake

by Daryl Logullo | December 10, 2007 | Popularity: 15% | 2,406 views

 Old-skool Fallacy: “Wait until you do good work for a person, then discuss referrals.”

Times have changed.

Today you need to understand why it’s in some else’s best interest to refer you. In other words, what reasons are you giving a person why they should go out on a limb and recommend you to others?

With client relationships–and attempting to get more referrals from them–here’s a big mistake most people make…

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Biggest Factor to More Referrals

by Daryl Logullo | November 14, 2007 | Popularity: 16% | 2,191 views

There is one common, single factor to generating more relationships and referrals from others, more consistently. And the people who grasp this concept, become phenomenal at generating enormous referrals.

Phenomenal at working less, earning more money, having more freedom in their lives. And phenomenal at having high quality prospects (referrals) seek them out.

So what is this concept? What is this factor?

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Importance of Referrals & Word of Mouth?

by Daryl Logullo | November 13, 2007 | Popularity: 11% | 3,224 views

If you're looking at your advertising or marketing as a means of 'pulling in' response to you, let's face it: the most believable form of contact will always be word-of-mouth referrals. No question.

Why?

Two factors related to referrals. Let me explain…

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Client Experience Management = Referrals

by Daryl Logullo | November 7, 2007 | Popularity: 15% | 4,856 views

Here's an interesting post by Arnie Herz, from his blog Legal Sanity, entitled "What Baseball Stadiums Can Teach Law Firms About Client Experience Management."

It's my first time finding Arnie's blog, and I'm impressed–especially as related to delving inside the lawyer's (and law firm's) mind. Understanding their world is an absolute essential if you're attempting to network and grow referrals from these gatekeepers.

Interesting that Arnie would post this in a category called, Non-Traditional Approaches to Practicing Law.

Herz talks about Customer Experience Management, a concept that gets relegated to MBA programs. Shame. Because he's right: businesses need to do more to provide a greater depth of experience to their clients, at all levels.

 I talk about this often, as doing business in the 'details.' In your lobby area. From your receptionist. In the letters you mail out. On your web site. You name it.

Question: What are you doing to foster amazing experiences with you, at every point of contact with your clients?

8 Qualities for Better Referrals

by Daryl Logullo | November 4, 2007 | Popularity: 13% | 2,667 views

Working with people you don't really enjoy, sucks. No matter how much a person or company pays you, there's too many issues that are bound to arise.

Not to mention, all the 'other' people a person hangs with (often, resembling themselves). This results in your name being tossed around, and introductions or referrals given.

Now, normally… this would be a good thing. But in this situation it's not. At least not in my view.

Here are eight (8) qualities I look for and find attractive in a business relationship when working with others. Basically, if these eight qualities are present, a person is a good candidate for a working relationship with me (if my schedule permits).

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