Why You’re Not Getting More Referrals

by Daryl Logullo | April 2, 2008 | Popularity: 29% | 2,481 views

What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment.

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Want More Referrals? 2 Key Factors

by Daryl Logullo | March 14, 2008 | Popularity: 41% | 6,229 views

Want more business referrals for yourself? It’s much easier than you are currently making it.

The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.

Here are two factors I can think of think of right now…

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How to Get Referrals Without Begging – Part 1

by Daryl Logullo | March 6, 2008 | Popularity: 29% | 5,102 views

Ever feel like you’re begging for business by asking for referrals?

Well… put your sales anxieties aside amigo, because there are quiet ways to communicate your desire to build your business through word-of-mouth. And these referral generating ways won’t make you feel like a used car salesperson. (Nothing against used car salespeople, mind you. )

Problem here, is most people don’t do it. Why?

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Referrals Come Faster, When…?

by Daryl Logullo | January 9, 2008 | Popularity: 26% | 2,931 views

…When you do what?

Follow-up with people? Stay in touch with others more regularly?

Send referrals to others so (you hope) they will (eventually) reciprocate with you?

Nope. None of these are the answers I am driving at with this lesson today.

The reality is that today–in 2008–people are overworked, busy, stressed and have a cram-packed agenda full of problems… whether its in their work or personal life. The key is they rarely ever tell you about it.

So the question concerning building relationships with them, and generating referrals together, really centers around doing what?

The answer?

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When Is a ‘Referral’ Not a Referral?

by Daryl Logullo | December 13, 2007 | Popularity: 23% | 2,855 views

I’m asked all the time: “How do you know if a referral is a quality referral versus it being a bad referral?” The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.

What do I mean when it comes to referral marketing?

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