Getting More Referrals from Your Relationships

by Daryl Logullo | October 21, 2008 | Popularity: 24% | 3,220 views

I really like what Scott Weisbrod said recently over at the blog Experience Matters. He was talking about referrals from the perspective of relationships. That’s assumed, but regulary forgotten in my view.

Scott went on to say…

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Soothe Client Fears – Get Referrals

by Daryl Logullo | September 18, 2008 | Popularity: 24% | 5,662 views

Nice photo, right? Actually, the NY Post is something else. A case study in good copywriting, for sure. (Best headlines besides the National Enquirer!)

All the chatter about Wall Street sure has a lot of people freaked out… including, probably your clients. The media sure isn’t helping either, rattling everyone’s cages with every form of negativity.

For many of you, I feel your pain. So I went ahead a put together a professional, calming and reassuring sample letter to use with clients, which can also encourage client referrals.

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Twisted Nature of Referral Marketing

by Daryl Logullo | August 7, 2008 | Popularity: 24% | 2,151 views

“People are afraid that you might screw them… or their clients” — Daryl Logullo 

Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you’ve just gotta… well, you’ve gotta look at… the sick confines of people and their human psyche.

Because deep in that referral source’s grey matter lives some pretty twisted conniptions.

Let me explain.

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Referral Marketing Diagram: The Answer

by Daryl Logullo | July 16, 2008 | Popularity: 21% | 3,380 views

Thanks to everyone who offered an answer to my referral marketing diagram post. A few people won a copy of my book, “Maximum Referrals” for getting close to the correct answer. (No one nailed the answer).

In all, there were some good observations (but no definitive winner). 

Going through each of them, seems the common theme was… referrals and relationships are interconnected.

No doubt. That’s true. But it’s not what I was driving at with the diagram. As I said, the picture revealed much more.

I’m quite surprised someone didn’t figure it out. So… here’s the CORRECT answer…

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What Does This Referral Marketing Diagram Tell You?

by Daryl Logullo | May 27, 2008 | Popularity: 50% | 11,464 views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.

Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? I have my own opinions, (obviously because I created this diagram). But I’d like to hear what this diagram says to you.

In fact, the person who posts the best answer (in my view) wins the following…

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