Referrals During Holidays

by Daryl Logullo | November 25, 2008 | Popularity: 26% | 1,537 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.

Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.

Good reminder, especially now. 

There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with their clients (damage control).

Still…

>>(Read more…)

Clients, Holidays & Referral Marketing

by Daryl Logullo | November 12, 2008 | Popularity: 26% | 1,822 views

Here are two special free reports that you’ll want to read and share with others. No gimmicks, no sign-up forms, no tricks. Just 100% deep, valuable content.

These reports are very valuable in that they can greatly help you with your referral marketing and client referral efforts. Worse case, they’ll jumpstart your thinking.

• Report #1:  “Stellar Year-End Client Appreciation Ideas”
• Report #2:  ”101 Unique Gift Ideas for Clients”

This time of the year, everyone starts thinking about Thanksgiving cards or Christmas cards or gifts for clients… or… doing something to send wishes and say thank you for business.

But there’s a problem if you do that.

>>(Read more…)

Referral Marketing & Mistakes to Avoid

by Daryl Logullo | November 4, 2008 | Popularity: 26% | 2,075 views

Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing.

Rather than what to do, Karen speaks about…

>>(Read more…)

Getting More Referrals from Your Relationships

by Daryl Logullo | October 21, 2008 | Popularity: 32% | 2,267 views

I really like what Scott Weisbrod said recently over at the blog Experience Matters. He was talking about referrals from the perspective of relationships. That’s assumed, but regulary forgotten in my view.

Scott went on to say…

>>(Read more…)

Soothe Client Fears – Get Referrals

by Daryl Logullo | September 18, 2008 | Popularity: 36% | 4,514 views

Nice photo, right? Actually, the NY Post is something else. A case study in good copywriting, for sure. (Best headlines besides the National Enquirer!)

All the chatter about Wall Street sure has a lot of people freaked out… including, probably your clients. The media sure isn’t helping either, rattling everyone’s cages with every form of negativity.

For many of you, I feel your pain. So I went ahead a put together a professional, calming and reassuring sample letter to use with clients, which can also encourage client referrals.

>>(Read more…)