FREE GIFTBad Word-of-Mouth
By Daryl Logullo | October 22, 2007 | Popularity: 12% | 573 views
I shouldn't have been all that surprised by the headline today, "New York Cabbies Stage Strike Over Credit Card Machines." But I still read it with great interest.
Why?
Because I'm a lifetime student of referrals and word-of-mouth.
Granted, the average cab driver in New York probably doesn't care a whole heckuva lot about word-of-mouth or referrals. Probably ain't even thinkin' about it–especially in a city of 8.2 million customers.
So what was really going on here?
Read the rest here
3 Referral Questions
By Daryl Logullo | October 19, 2007 | Popularity: 15% | 506 views
Here are three (3!) major referral questions you need to answer. Study them closely. Because I promise you the other person is thinking them about you.
If you ever expect anyone to send you referrals consistently, you darn-well better make sure you can answer these–either directly, or through subtle communication.
These 3 questions are critically important to Strategic Alliance partners you're trying to cozy up to, also.
Guest Referral Seminar
By Daryl Logullo | October 18, 2007 | Popularity: 25% | 730 views
Today I'll be speaking to several hundred paid members (I'm told) of MarketingProfs.com. I've been invited to present a 90-minute online seminar (phone and PPT based) entitled, "How To Build a Consistent Pipeline of Customer Referrals."
The editors of Marketing Profs came up with that title, and it's something that I can talk about with my eyes closed (although I prefer to use the word "clients" more than customers, frankly.)
Nonetheless, MarketingProfs is a web site I discovered this year and it's a truly amazing site — deep with tremendous marketing content, and yes, referral advice (some from yours truly). I really love the job that Val Frazee and Ann Handley have done stacking it with tremendous content.
I'll be covering everything from referral myths to ntroductions… to specific referral tactics, strategies and an entire specific referral process people need to use in their day-to-day.
It always amazes me when I speak on this subject. Here's why. And… it's not what you think…
Read the rest here
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Word-of-Mouth = #1 Marketing Method
By Daryl Logullo | October 17, 2007 | Popularity: 10% | 313 views
I saw a recent Nielsen Study that polled 25,000+ people around the world on marketing methods. It's making it's way around the web even as I write this. In fact, Ben McConnell and Jackie Huba over at the blog Church of the Customer have the full details (photo on left).
Pay particular attention to the clips Ben placed on the site, and the headline that reads… "Who or What Do You Trust."
Truthfully, I'm really not all that surprised by the Nielsen figures.
They confirm what I've always said: Referrals involve risk (and risk-shifting or reducing risk for others). This is especially true with strategic alliances. After all, the last thing you want to do is recommend a client visit one of your alliances… and then find out somehow they screwed them up.
In any event, I like Ben's (and Jackie's) style, and appreciate his post on this subject. In fact, I'll be checking out their blog regularly.
Read the full post, here.
Free Audio Lesson: How To Increase Your Client ReferralsDo you know the 'Concept of D-V'? Learn why you are not getting all the referrals you want and deserve. Click here to listen>>
Create Friendships to Build Referrals
By Daryl Logullo | October 16, 2007 | Popularity: 9% | 265 views
I hate to say it, but most people in business today absolutely suck at building lasting business friendships (and referrals.) I have my theories about why… and one of the reasons I believe this to be true is that everyone has their nose to the proverbial grindstone.
Focusing on themselves. Hassling over their cramped daytimer. Just trying to please The Man (whether the Man is 'The Man', or some demanding client). Is it any wonder most people wondering how to improve their referral marketing say to themselves…
'Referrals will naturally come to me if I do a good job, provide excellent service, and serve people well.'
Oooh-kay… Time for a reality check people. 
Why is it so important for you to start from the 'friendship' perspective? (Note: When I say friendship here, I'm not talking about old-skool style pestering your friends for referrals–that sucks too.) Here's what I'm talking about…
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