Referral Fees Are Sorry Bribes – Part 1

by Daryl Logullo | January 14, 2009 | Popularity: 18% | 2,894 views

It amazes me how most people use referral marketing and building referrals from their clients by offering them a (forced) incentive to get them to take action and refer business.

I suppose “forced,” is not really a good word because you can’t force someone to do something they don’t want to do, including sending you referrals.

And herein lies the problem: Referral fees inherently have two flawed notions when it comes to referral marketing:

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Blame Yourself for No Referrals

by Daryl Logullo | January 8, 2009 | Popularity: 19% | 4,672 views

Ran across Ivan Misner’s comments on lack of referrals, and who’s to blame (Answer: You!).

Doesn’t matter, either, what types of client referrals you want: from exisiting clients, strategic alliances, or anyone else. Here’s why you need to understand this concept when it comes to your referral marketing.

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Referrals During Holidays

by Daryl Logullo | November 25, 2008 | Popularity: 19% | 2,210 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.

Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.

Good reminder, especially now. 

There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with their clients (damage control).

Still…

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Clients, Holidays & Referral Marketing

by Daryl Logullo | November 12, 2008 | Popularity: 19% | 2,312 views

Here are two special free reports that you’ll want to read and share with others. No gimmicks, no sign-up forms, no tricks. Just 100% deep, valuable content.

These reports are very valuable in that they can greatly help you with your referral marketing and client referral efforts. Worse case, they’ll jumpstart your thinking.

• Report #1:  “Stellar Year-End Client Appreciation Ideas”
• Report #2:  ”101 Unique Gift Ideas for Clients”

This time of the year, everyone starts thinking about Thanksgiving cards or Christmas cards or gifts for clients… or… doing something to send wishes and say thank you for business.

But there’s a problem if you do that.

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Referral Marketing & Mistakes to Avoid

by Daryl Logullo | November 4, 2008 | Popularity: 19% | 2,636 views

Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing.

Rather than what to do, Karen speaks about…

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