Strategy: How to Get Referrals During a Recession

by Daryl Logullo | April 29, 2009 | Popularity: 30% | 4,627 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )

I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by the financial markets and their clients. 

And regardless of your industry, there are many good nuggets of referral advice in this article that you can apply to your own biz.

Read the entire article below.

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Referral Marketing Equation for Success

by Daryl Logullo | March 31, 2009 | Popularity: 33% | 5,775 views

I’m heading to Augusta for this year’s Masters Tournament (my second).  Before I split, I’ve posted some referral marketing diagrams I’d like for you to carefully consider.

They’ll quickly tell you whether you will enjoy great success with your referral marketing efforts or… get the same ol’ results in your business that you’ve been experiencing.

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Audio Lesson: How to Get Referrals In Slow Times

by Daryl Logullo | March 6, 2009 | Popularity: 29% | 2,144 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.

The strategy and steps you gotta take still apply.

Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.

But how do you turn the current drag you’re seeing into a lot of new introductions for yourself?

Is it possible to even take the downturn and leverage it into new referrals??

Yes. And it’s easier than you think… with some slight focus.

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Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1

by Daryl Logullo | February 5, 2009 | Popularity: 27% | 3,386 views

You can absolutely jumpstart your referrals and referral marketing efforts now. In fact, it’s one of the questions I’m getting asked the most, right now.

There’s a 3-step referral marketing approach I want to suggest that you try using. When you do, it’s very powerful in opening up new doors and conversations about introductions and referrals with others.

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Referral Fees Are Sorry Bribes – Part 2

by Daryl Logullo | January 22, 2009 | Popularity: 23% | 4,160 views

 Continued from Part 1 – Referral Fees Are Sorry Bribes

Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.

That’s a myth.

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