FREE GIFTImportance of Referrals & Word of Mouth?
By Daryl Logullo | November 13, 2007 | Popularity: 19% | 869 views
If you're looking at your advertising or marketing as a means of 'pulling in' response to you, let's face it: the most believable form of contact will always be word-of-mouth referrals. No question.
Why?
Two factors related to referrals. Let me explain…
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Client Experience Management = Referrals
By Daryl Logullo | November 7, 2007 | Popularity: 28% | 1,779 views
Here's an interesting post by Arnie Herz, from his blog Legal Sanity, entitled "What Baseball Stadiums Can Teach Law Firms About Client Experience Management."
It's my first time finding Arnie's blog, and I'm impressed–especially as related to delving inside the lawyer's (and law firm's) mind. Understanding their world is an absolute essential if you're attempting to network and grow referrals from these gatekeepers.
Interesting that Arnie would post this in a category called, Non-Traditional Approaches to Practicing Law. 
Herz talks about Customer Experience Management, a concept that gets relegated to MBA programs. Shame. Because he's right: businesses need to do more to provide a greater depth of experience to their clients, at all levels.
I talk about this often, as doing business in the 'details.' In your lobby area. From your receptionist. In the letters you mail out. On your web site. You name it.
Question: What are you doing to foster amazing experiences with you, at every point of contact with your clients?
8 Qualities for Better Referrals
By Daryl Logullo | November 4, 2007 | Popularity: 25% | 975 views
Working with people you don't really enjoy, sucks. No matter how much a person or company pays you, there's too many issues that are bound to arise.
Not to mention, all the 'other' people a person hangs with (often, resembling themselves). This results in your name being tossed around, and introductions or referrals given.
Now, normally… this would be a good thing. But in this situation it's not. At least not in my view.
Here are eight (8) qualities I look for and find attractive in a business relationship when working with others. Basically, if these eight qualities are present, a person is a good candidate for a working relationship with me (if my schedule permits).
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Free Tool: The Referral Multiplier (sm) Uncovers Hidden ReferralsDiscover where referral opportunities are now hiding, and how to turn them into new clients. Click for more>>
Free Download: 50 Referral Ideas
By Daryl Logullo | November 2, 2007 | Popularity: 25% | 1,597 views
I've just published a special FREE report for readers and subscribers, "Stellar Year-End Client Appreciation Events."
This time of the year, seems like everyone starts thinking about sending greeting cards, or gift baskets… or something.
Something else… something different than from "what we sent last year."
Inside this guide, you'll find 50 specific year-end event-oriented ideas for your clients. While the title says the ideas are for end-of-the-year, in reality they can be used any time. And I'll guarantee that you've NEVER thought of these ideas before.
Here's how to get your FREE copy, and why it's so important for you to read this report…
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Free Audio Lesson: How To Increase Your Client ReferralsDo you know the 'Concept of D-V'? Learn why you are not getting all the referrals you want and deserve. Click here to listen>>
Referral Letter Sample
By Daryl Logullo | October 24, 2007 | Popularity: 79% | 8,014 views
Situation: A great client or customer calls you with some good news: They want to refer someone to you.
Then all of a sudden, they say something like…
"Do you have some sort of letter or something that I can mail to these people I'm thinking about? It would make it a lot easier on me…"
Ut oh. 
What do you do?
How do you handle this request?
One way to take the first step is give them a letter they can sign… drop in the mail… make it as easy as possible for them (like they requested). Fill in the areas with your info.
Here's a sample letter I've created that you can use (no strings.)
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