‘GOOD’ – 4 Step Process for More Referrals

by Daryl Logullo | October 14, 2009 | Popularity: 23% | 1,750 views

If you want more referrals in your business and are not currently getting them, here’s a simple way to get more referrals.

It’s an acronym I’ve created called “GOOD.”

I outline a 4-Step Process for getting more referrals that will help you. No fluff either.

Follow this outline and you will get results in your referral marketing.

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How to Host Your Own CPE Workshops & Build Referrals

by Daryl Logullo | June 25, 2009 | Popularity: 40% | 1,411 views

One question I’m asked a lot is…

“How do I host my own Continuing Ed Workshops–award CPE credits–and get CPAs, or others to attend?”

Very good question, and it’s easier than you might think with the right direction.

I talk about this in depth in my new CPE Workshop Guidebook.

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Asking for Referrals: Does It Make You Uncomfortable?

by Daryl Logullo | May 30, 2009 | Popularity: 43% | 3,113 views

Why do you believe that asking for referrals is so hard to do?

After all, word of mouth is the most effective form of advertising, so why do we often jeopardize our own efforts by hesitating to talk about referrals? The answer?

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Strategy: How to Get Referrals During a Recession

by Daryl Logullo | April 29, 2009 | Popularity: 41% | 2,737 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )

I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by the financial markets and their clients. 

And regardless of your industry, there are many good nuggets of referral advice in this article that you can apply to your own biz.

Read the entire article below.

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Referral Marketing Equation for Success

by Daryl Logullo | March 31, 2009 | Popularity: 47% | 4,814 views

I’m heading to Augusta for this year’s Masters Tournament (my second).  Before I split, I’ve posted some referral marketing diagrams I’d like for you to carefully consider.

They’ll quickly tell you whether you will enjoy great success with your referral marketing efforts or… get the same ol’ results in your business that you’ve been experiencing.

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