Referral Marketing Equation for Success

by Daryl Logullo | March 31, 2009 | Popularity: 53% | 4,197 views

I’m heading to Augusta for this year’s Masters Tournament (my second).  Before I split, I’ve posted some referral marketing diagrams I’d like for you to carefully consider.

They’ll quickly tell you whether you will enjoy great success with your referral marketing efforts or… get the same ol’ results in your business that you’ve been experiencing.

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Audio Lesson: How to Get Referrals In Slow Times

by Daryl Logullo | March 6, 2009 | Popularity: 48% | 1,422 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.

The strategy and steps you gotta take still apply.

Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.

But how do you turn the current drag you’re seeing into a lot of new introductions for yourself?

Is it possible to even take the downturn and leverage it into new referrals??

Yes. And it’s easier than you think… with some slight focus.

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Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1

by Daryl Logullo | February 5, 2009 | Popularity: 42% | 2,427 views

You can absolutely jumpstart your referrals and referral marketing efforts now. In fact, it’s one of the questions I’m getting asked the most, right now.

There’s a 3-step referral marketing approach I want to suggest that you try using. When you do, it’s very powerful in opening up new doors and conversations about introductions and referrals with others.

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Referral Fees Are Sorry Bribes – Part 2

by Daryl Logullo | January 22, 2009 | Popularity: 31% | 1,724 views

 Continued from Part 1 – Referral Fees Are Sorry Bribes

Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.

That’s a myth.

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Referral Fees Are Sorry Bribes – Part 1

by Daryl Logullo | January 14, 2009 | Popularity: 26% | 1,698 views

It amazes me how most people use referral marketing and building referrals from their clients by offering them a (forced) incentive to get them to take action and refer business.

I suppose “forced,” is not really a good word because you can’t force someone to do something they don’t want to do, including sending you referrals.

And herein lies the problem: Referral fees inherently have two flawed notions when it comes to referral marketing:

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