Referral Marketing Diagram: The Answer
By Daryl Logullo | July 16, 2008 | Popularity: 17% | 251 Views
Thanks to everyone who offered an answer to my referral marketing diagram post. A few people won a copy of my book, "Maximum Referrals" for getting close to the correct answer. (No one nailed the answer).
In all, there were some good observations (but no definitive winner).
Going through each of them, seems the common theme was… referrals and relationships are interconnected.
No doubt. That's true. But it's not what I was driving at with the diagram. As I said, the picture revealed much more.
I'm quite surprised someone didn't figure it out. So… here's the CORRECT answer…
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How to Get Referrals Without Begging - Part 1
By Daryl Logullo | March 6, 2008 | Popularity: 80% | 1,224 Views
Ever feel like you're begging for business by asking for referrals?
Well… put your sales anxieties aside amigo, because there are quiet ways to communicate your desire to build your business through word-of-mouth. And these referral generating ways won't make you feel like a used car salesperson. (Nothing against used car salespeople, mind you. 
)
Problem here, is most people don't do it. Why?
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Referrals Come Faster, When…?
By Daryl Logullo | January 9, 2008 | Popularity: 92% | 1,302 Views
…When you do what?
Follow-up with people? Stay in touch with others more regularly?
Send referrals to others so (you hope) they will (eventually) reciprocate with you?
Nope. None of these are the answers I am driving at with this lesson today.
The reality is that today–in 2008–people are overworked, busy, stressed and have a cram-packed agenda full of problems… whether its in their work or personal life. The key is they rarely ever tell you about it.
So the question concerning building relationships with them, and generating referrals together, really centers around doing what?
The answer?
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When Is a ‘Referral’ Not a Referral?
By Daryl Logullo | December 13, 2007 | Popularity: 75% | 737 Views
I'm asked all the time: "How do you know if a referral is a quality referral versus it being a bad referral?" The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?
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Big Referral Marketing Mistake
By Daryl Logullo | December 10, 2007 | Popularity: 48% | 849 Views
Old-skool Fallacy: "Wait until you do good work for a person, then discuss referrals."
Times have changed.
Today you need to understand why it's in some else's best interest to refer you. In other words, what reasons are you giving a person why they should go out on a limb and recommend you to others?
With client relationships–and attempting to get more referrals from them–here's a big mistake most people make…
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Biggest Factor to More Referrals
By Daryl Logullo | November 14, 2007 | Popularity: 42% | 749 Views
There is one common, single factor to generating more relationships and referrals from others, more consistently. And the people who grasp this concept, become phenomenal at generating enormous referrals.
Phenomenal at working less, earning more money, having more freedom in their lives. And phenomenal at having high quality prospects (referrals) seek them out.
So what is this concept? What is this factor?
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