A Crucial Link In Your Referrals

by Daryl Logullo | October 7, 2007 | Popularity: 4% | 539 views

There's probably a missing link in your ability to get more referrals. What is it?

Let me begin by asking you: Do referrals come to you more frequently when others know you, like you, and trust you? Some would say–in the crudest sense–the answer is "Yes!" Indeed, you may feel those three attributes (knowldege, likeability, trust) are true of you, now.

But it still begs the question, then: Why aren't referrals flowing your way more frequently?"

Well, chances are it is because of this major reason.

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Is There Power in Word-of-Mouth?

by Daryl Logullo | October 6, 2007 | Popularity: 4% | 604 views

Perhaps no other type of marketing is more powerful than word of mouth.  When your clients tell other potential clients about you, more information is passed than simply who you are. 

Here's why…

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The 20-80 Rule of Referrals

by Daryl Logullo | October 1, 2007 | Popularity: 5% | 715 views

Here are three key concepts to refocusing your referral marketing. It's based on the 80/20 Rule, and a reverse concept I call the 20/80 Rule with the following question:

What if you inverted the equation and spent 80% of your marketing dollars on your current clients?

Here's what I'm driving at…

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Rewarding Referrals–Good & Evil

by Daryl Logullo | September 29, 2007 | Popularity: 7% | 873 views

You're penalizing others. And I set off a slew of controversy about a recent post.

In it, I wrote about rewarding others who refer you business. In fact, I said…

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Should You Expect Referrals?

by Daryl Logullo | September 15, 2007 | Popularity: 6% | 984 views

Scott Kramnick wrote a book called "Expecting Referrals," published in 1994. It's long been in my collection, but I never really read it until recently. Here's why…

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