"People are afraid that you might screw them… or their clients" — Daryl Logullo 

Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you've just gotta… well, you've gotta look at… the sick confines of people and their human psyche.

Because deep in that referral source's grey matter lives some pretty twisted conniptions.

Let me explain. (more…)

Thanks to everyone who offered an answer to my referral marketing diagram post. A few people won a copy of my book, "Maximum Referrals" for getting close to the correct answer. (No one nailed the answer).

In all, there were some good observations (but no definitive winner). 

Going through each of them, seems the common theme was… referrals and relationships are interconnected.

No doubt. That's true. But it's not what I was driving at with the diagram. As I said, the picture revealed much more.

I'm quite surprised someone didn't figure it out. So… here's the CORRECT answer… (more…)

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.

Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? I have my own opinions, (obviously because I created this diagram). But I'd like to hear what this diagram says to you.

In fact, the person who posts the best answer (in my view) wins the following… (more…)

What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment. (more…)

Want more business referrals for yourself? It's much easier than you are currently making it.

The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.

Here are two factors I can think of think of right now… (more…)

Ever feel like you're begging for business by asking for referrals?

Well… put your sales anxieties aside amigo, because there are quiet ways to communicate your desire to build your business through word-of-mouth. And these referral generating ways won't make you feel like a used car salesperson. (Nothing against used car salespeople, mind you. )

Problem here, is most people don't do it. Why?

(more…)