Word-of-Mouth = #1 Marketing Method

By Daryl Logullo | October 17, 2007 | Popularity: 10% | 290 views

I saw a recent Nielsen Study that polled 25,000+ people around the world on marketing methods. It's making it's way around the web even as I write this. In fact, Ben McConnell and Jackie Huba over at the blog Church of the Customer have the full details (photo on left).

Pay particular attention to the clips Ben placed on the site, and the headline that reads… "Who or What Do You Trust."

Truthfully, I'm really not all that surprised by the Nielsen figures.

They confirm what I've always said: Referrals involve risk (and risk-shifting or reducing risk for others). This is especially true with strategic alliances. After all, the last thing you want to do is recommend a client visit one of your alliances… and then find out somehow they screwed them up.

In any event, I like Ben's (and Jackie's) style, and appreciate his post on this subject. In fact, I'll be checking out their blog regularly.

Read the full post, here.

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One Response to “Word-of-Mouth = #1 Marketing Method”

  1. Ben McConnell Says:
    October 17th, 2007 at 10:07 am

    Thanks for the kind words and shout-out, Daryl!

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