Importance of Referrals & Word of Mouth?

By Daryl Logullo | November 13, 2007 | Popularity: 11% | 3,225 views

If you're looking at your advertising or marketing as a means of 'pulling in' response to you, let's face it: the most believable form of contact will always be word-of-mouth referrals. No question.

Why?

Two factors related to referrals. Let me explain…

1. Trust.  Being referred to someone (or someone referring a person to you) comes with an implied endorsement. People don't like risks, and they don't want to belong to the burned buyers club. So by simply opening themselves to the idea of asking others who they recommend, they move closer to acceptance and action required to make a buying decision.

2. Risk elimination. Essentially the endorsement (or recommendation) of you eliminates the need for the prospective client to look at normal depths with your products and services. Of course, the risk is not entirely eliminated, granted. But the normal methods of sales channels and marketing methods designed to influence, a decision, those are typically side-stepped.

The bottom line with both of these factors: Risk association and the potential for loss is minimized when you someone gives you a word-of-mouth referral.

Recent Posts from Daryl Logullo:

Comments