Referral Letter Sample
By Daryl Logullo | October 24, 2007 | Popularity: 77% | 7,382 views
Situation: A great client or customer calls you with some good news: They want to refer someone to you.
Then all of a sudden, they say something like…
"Do you have some sort of letter or something that I can mail to these people I'm thinking about? It would make it a lot easier on me…"
Ut oh. ![]()
What do you do?
How do you handle this request?
One way to take the first step is give them a letter they can sign… drop in the mail… make it as easy as possible for them (like they requested). Fill in the areas with your info.
Here's a sample letter I've created that you can use (no strings.)
————————
Date
First Name
Address
City, State, ZIP
Dear First Name:
I know you'll agree with me when I say there are certain people in our lives that just automatically enhance the quality of our day-to-day. For me, it's been my friend (your name here) of (company name here), in (city here).
The counsel (he/she) has offered me has been immeasurable. And (your first name here) is about as approachable and friendly as you and me.
Sometimes when you have fantastic experiences — especially in today's times — you just can't help but tell others about it. I hope you'll take the time to speak to (your first name here). I call (him/her) a friend.
(He/She) is a true professional who holds every personal conversation in the highest regard.
Sincerely yours,
Your client's name goes here
PS –
I'm providing your name to (him/her) so that (he/she) can follow-up with you by telephone shortly.
————————
Recent Posts from Daryl Logullo:
- Referrals During Holidays
- Clients, Holidays & Referral Marketing
- Referral Marketing & Mistakes to Avoid
- Getting More Referrals from Your Relationships
- Soothe Client Fears - Get Referrals
FREE GIFT
Top Referral Articles



October 24th, 2007 at 8:47 am
Great idea. Thanks so much for providing this. It will help us out!