How to Get More Referrals From Others

By Daryl Logullo | October 20, 2009 | Popularity: 26% | 2,215 views

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How do you consistently get referrals from other people… and do so in large quantity?

One of the biggest problems that people have when seeking more referrals from other professionals is simply this:

They do not look at referral gathering (for lack of a better word) from the other person’s point of view.

Here’s how you can overcome this, and generate more referrals for yourself than you can handle.

Focus on these 3 specific action steps.

Action Step #1:  Ask yourself, “Why would this person refer business to me? Why is it important to them?”

Getting referrals may be important to you. But until you fully understand why it’s important to someone else, you have a real problem.

  • Ask: Why should referring busines to me be important to you?

Action Step #2:  Understand the risk-association dynamic. People avoid risk at all costs. And they do so even more in business when related to making business or personal introductions to others. They don’t want to get burned.

  • Ask:  How do I make sure the person feels comfortable their referral or introduction won’t get screwed up?

Action Step #3:  Make referring business to you  easy. Think of ways that people in your network can create instant buyers for your service. Trial offer, pro-bono advice, educational discussions, volunteer work — these are all touchpoints whereby others can come to experience you and your work.

  • Ask:  How do I create buyers for my services?

Best of luck with your referral marketing and building your referrals.

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One Response to “How to Get More Referrals From Others”

  1. Minneapolis Real Estate Says:
    January 10th, 2010 at 9:47 pm

    Good points. I think people forget to look at things from the other persons point of view most of the time. Referrals is just one of the areas. Life would flow a lot smoother if we all walked in the other person’s shoes more often.

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