Referral Marketing & Mistakes to Avoid

By Daryl Logullo | November 4, 2008 | Popularity: 27% | 644 views

Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing.

Rather than what to do, Karen speaks about…

 

…what NOT to be doing. Read her 6 Common Mistakes in Referral Marketing.

I especially like #6: Don’t Forget To Followup…

Specifically, I’d add: Followup with whomever you are introducing others to! Too often, we simply give out a name or hand over a phone number. No good!

Act as a true matchmaker, and go the extra mile to ensure the people you’re referring or introducing truly get hooked together.

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One Response to “Referral Marketing & Mistakes to Avoid”

  1. Anne Stauffer Says:
    November 6th, 2008 at 5:35 pm

    What is the music playing during “The Bridge”?
    I didn’t know how to contact you… I have to have this music :)
    Thank you!

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