referrals, client referrals, word of mouth marketing, referral marketing, referral letters, sample referral letter, referral program, get more referrals, customer referrals, referral ideas, referral program

Referral Marketing Diagram: The Answer

By Daryl Logullo | July 16, 2008 | Popularity: 17% | 251 Views

Thanks to everyone who offered an answer to my referral marketing diagram post. A few people won a copy of my book, "Maximum Referrals" for getting close to the correct answer. (No one nailed the answer).

In all, there were some good observations (but no definitive winner). 

Going through each of them, seems the common theme was… referrals and relationships are interconnected.

No doubt. That's true. But it's not what I was driving at with the diagram. As I said, the picture revealed much more.

I'm quite surprised someone didn't figure it out. So… here's the CORRECT answer…

If you study the diagram closely, you'll notice that each Center of Influence (COI) (clients, prospects, family, etc.) I purposefully labeled in different COLORS.

This was to visually show you where the true VAST majority of new relationships can be found. And, the answer I was looking for was this:

The vast majority of referrals can be found in strategic alliances. ( I colored this COI blue in my diagram).

Now that may seem counterintuitive to many of you. In fact, you might be thinking, "Yeah, but my best referrals come from existing clients."

I won't argue that point. I agree with you. But what I will say is that from sheer inter-connectedness… strategic alliances will always present the greatest opportunity for vast, deep referral relationships.

Why?

No, not because of "volume" of people.

But business people are already "in" a business mode or mindset. It's their focus daily. It's what they do. So the people they connect with are often others that are seeking help and solutions to their business problems. This is good news for you, as a business person who solves other's problems with X.

Focus on developing your strategic alliances. It is the fastest way to grow your strategic alliance relationships pipeline.

Topics: Client Referrals, Psychology of Referrals, Referral Process

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One Response to “Referral Marketing Diagram: The Answer”

  1. Gina Says:
    July 17th, 2008 at 12:12 pm

    Great post about the funnel!

    Strategic alliances have been the best way for me to network. As a Marketing Manager, I’m constantly searching for leads and potential users for Salesconx. It also helps for the site. Since we’re a marketplace for business referrals, our network grows on a daily basis thanks to our clients buying and/or selling referrals through us.

    -Gina
    www.salesconx.com

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