What Does This Referral Marketing Diagram Tell You?
By Daryl Logullo | May 27, 2008 | Popularity: 66% | 1,529 ViewsI would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:
What does it say about your current referrals? What about your referral marketing efforts? I have my own opinions, (obviously because I created this diagram). But I'd like to hear what this diagram says to you.
In fact, the person who posts the best answer (in my view) wins the following…
A copy of my book, "Maximum Referrals" (a $65 value)!
That's right. Study the diagram. Reply below and tell me what it says to you. Put a little thought into your answer, also.
The most informative reply wins a copy of my book.
A feel free to keep this diagram very close to your business. Growing your referrals is the fastest way for you to earn more money, work less, and get the freedom you want in your life. Period.
Best of luck.
Topics: Client Referrals, Strategic Alliance Referrals, Referral Tactics, Referral Letters, Introductions, Rewarding Referrals, Referral Myths, Psychology of Referrals, Referral Process, Referral Ideas, Referral Rants
Recent Posts from Daryl Logullo:
- Twisted Nature of Referral Marketing - August 7th, 2008
- Referral Marketing Diagram: The Answer - July 16th, 2008
- Why You're Not Getting More Referrals - April 2nd, 2008
- Want More Referrals? 2 Key Factors - March 14th, 2008
- How to Get Referrals Without Begging - Part 1 - March 6th, 2008
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Top Referral Articles
May 28th, 2008 at 6:24 am
Whether intentionally or unintentionally almost every waking moment you are interacting with referral sources and potential referral sources. You may handle it well, you may handle it poorly but it is happening constantly and often with little or no consciousness or effort.
May 28th, 2008 at 7:56 pm
The diagram clearly states that…through the chaos we manage each day, the next potential referral will only result from taking action to ask for the business. Business is around every corner and everyone knows someone that needs our product or service. Just get started and be passionate about taking care of your exisiting clients- source of the best referrals ever.
Ed
May 31st, 2008 at 6:19 pm
While looking at the diagram, I was immediately struck by the number of referral opportunities… they are all around us. There are many facets to our lives, and we need to tap into all of them. However, it’s more than just being all around us, we need to know how to “tap” into those referral sources around us. Bottom line, it’s not just knowing, but knowing how to tap into them.
June 1st, 2008 at 12:49 am
Relationships are the key to being successful in business. These relationships are the key for us to find referrals. We all have connections to people through various sources such friends, family, church, sports teams, our kids, our neighbours, social clubs, existing customers etc. It is these connections that can enable us to build a successful business through referrals. Our relationships with the people we know are an endless portal of opportunity which can help ensure that our business grows and prospers into the future.
June 1st, 2008 at 8:03 am
What struck me is the fact there are so many possibilities to make referrals.
Most of the time, we don’t even see them.
Mind mapping those ideas is clearly the best way to have a big picture of all of them.
I feel I’m already the winner because I ran into your website and your diagram- this is already a gift !
June 2nd, 2008 at 3:47 pm
What the diagram so clearly represents is how we, as human beings, living our lives, interacting on a daily basis… from the most impactful to the briefest of connections… are “marketing” ourselves whether or not we are aware of it in each and every moment. Our “connections” have a rippling forward affect, and impact those close to us as well as those we’ve never met. If you are able to stand in integrity and authenticity, and are consciously aware of the impact you have on others, and then choose your actions and words based on those values, the “marketing” truly takes care of itself. The possibilities and the connections are endless… and the greater the positive impact, the greater the likelihood of those ripples extending further and creating more. Thanks for the opportunity to contemplate this!
June 8th, 2008 at 6:11 am
Would like to comment on the diagram but when clicked it is not very clear, can’t read any of it. Maybe you can send it to me as a PDF?
June 8th, 2008 at 10:16 pm
The diagram represents different sorting and filtering approaches to build and track your referral sources SYSTEMATICALLY. You should use this mind map to prompt you in building your database. It will help you realize that you need to reach out and collect information you may not yet have. In categorizing the source or relationship of each contact, you may notice which spheres you are most interconnected or where you are most comfortable, where you can build alliances, natural areas to best spend your time, groups or people you are unintentionally ignoring, customers who are your best advocates. Using this chart, you will uncover more effective strategic approaches to building your referral streams. Bottom line: Systematically network for and ask for referrals with INTENTION; there is no line between your personal, social or private life and business.
June 11th, 2008 at 6:18 am
Referrals happen every second, every minute, every hour of the day. It is up to me to be aware of it and capitalize on the opportunities.
June 11th, 2008 at 6:27 am
What it says to me is that referral resources are similar to the abundant and limitless amount of information on the web. Every query has 100,000 “matches”. The challenge is sorting! Information does not equal knowledge. Quanity is not quality. I also wonder where in the chart is a “safe haven”. Frankly I am puzzled why someone wouldn’t want a place or a space where they can let there hair down and behave in a
“non-referrable way”.
June 11th, 2008 at 6:55 am
It is VERY apparent that I have no idea how to do referral marketing. Even though I’ve been in the industry for over 17yrs, I’m a novice in the referral department. Obviously I need lots and lots of help.
June 11th, 2008 at 7:36 am
My simple answer to a simple question….
> ….”confusion leads to lack of focus”
> If I’ve learned anything from your great emails it is to follow the
> KISS strategy Keep It Simple St…d …Understanding and utilizing the
> diagram looks more like a punishment to me than providing assistance
>
> Thank you again for your part in helping me shape my business !
>
> Michael Psaltakis CFP
> Senior Financial Planner
> 9200 Bathurst St
> Thornhill, Ontario L4J-8W1
> T:905-731-6090 F:905-731-5205
> michael.psaltakis@td.com
June 11th, 2008 at 7:43 am
This Referral Marketing Diagram Tells how to stay focused on results and how to exceed expectations.
June 11th, 2008 at 8:34 am
Plain and simple, I am not utilizing my referral sources nearly to the degree I should be, I am missing out on a lot of opportunities.
June 11th, 2008 at 9:01 am
There are so many ways of getting referrals that we become so overwhelmed and confused about which method to use and when to use it that we end up doing nothing.
This is what I see when I looked at the chart- confusion. The system needs to be simple and easy to execute.
June 11th, 2008 at 9:58 am
Its real Strategic Impact.
June 11th, 2008 at 10:10 am
there is so much work to be done…
i plan on passing this chart on to team members. it always surprises me that so many people spend time boo-hooing over the market, the economy, every excuse in the world yet they fail to realize their next job/sale may be standing right next to them. i believe the chart demonstrates where referrals come from beautifully - they are EVERYWHERE!!!
i suppose i should be pleased that more people just don’t get it - makes me so much stronger!
June 11th, 2008 at 12:48 pm
This diagram tells me the impact/influence just ONE person can have despite the saying that is commonly heard, “Oh, I don’t know anyone…”.
The POWER of ONE can be signficant!
However, presenting this chart to demonstrate this concept would be very overwhelming to staff!
June 11th, 2008 at 12:49 pm
Attitude’s everything. We get what we expect and focus our thoughts on, wouldn’t you agree?
Good stuff! (as Chuck B would say)
Register me for a book.
June 11th, 2008 at 6:02 pm
a picture is worth a thousand words….and then some. Understandable and can be taught to others!!
June 13th, 2008 at 6:23 am
Under “centers of influence” under “Inactive network” : the arrows that go to “people I don’t know” and “people I know” should both be starting from the box “inactive Network” not follow each other.
What do you think ?
Otherwise, it is a very good summary for anyone who would like to do a “half a day siminar” on referrals with his team of vendors.
Great stuff.
Let me know when I get the book !
Yves
June 13th, 2008 at 6:43 am
I like what Marie has said. Good perception.
However, the diagram still reveals much more than anyone seems to realize!
What is it?
June 17th, 2008 at 4:18 pm
It just says that i need the book
June 17th, 2008 at 4:26 pm
you need a process from step one to finalization and every place you turn and everyone you meet can be a potential lead / referral and so are 5 of their friends and associates
June 17th, 2008 at 4:30 pm
This diagram is way to detailed, and makes something that is really very easy look like it is complicated. Refferals are not rocket science. We tend to make things to complicated, and over analyze everything. Keep it simple. We just have to ask everyone we come into contact with if they need our service or if any one they know needs our service.
June 17th, 2008 at 8:17 pm
The diagram is too small and too busy to read. Either make it bigger or break it up.
June 17th, 2008 at 11:39 pm
It’s all about recognizing the system…
June 18th, 2008 at 4:57 am
After many years in the business, the diagram shows me that I do not have a clue when it comes to getting referrals. It also shows that all the people that have trained me over the years do not have a clue. Bottom line, I am not making the money that I should. I have no road map for my business. This diagram could be the TOMTOM or GPS for anyone willing to commit to being successful.
June 18th, 2008 at 5:19 am
I think what this chart is telling us is that if you keep in contact with the main groups - centers of influence, personal, friends, client relationships etc. all the rest of those areas will fall into place through those efforts. Do a good job, stay in contact with your SOI and the referals will come.
June 18th, 2008 at 5:41 am
good insight
June 18th, 2008 at 7:16 am
The diagram tells me you can get qualified referrals from almost anyone(even unqualified clients and prospects)anytime. You just have to know how to ask!
June 18th, 2008 at 9:41 am
Strategy Maps need to be simple so that anyone can quickly understand the vision and communicate it to others. Yours is not. If you need some help to produce a better map, I would be happy to be of assistance
June 18th, 2008 at 9:18 pm
This map says to me that the referral process is multi- faceted and cannot be reduced to a single process. The map is to be used to trigger reminders of each stage of that process.
June 19th, 2008 at 5:47 am
The diagram tells me that you only touch a small portion of the referral market at best. The referral market goes way beyond your personal touches. It also tells me that it’s nearly impossible to reach the entire referral market on your own. It’s too complicated to follow. It’s a network of multi-level relationships; a vast quagmire of interdependent relationships, building upon each other over time - always changing - always providing new oppotunities for relationship building. We need each other in ways that we do not even perceive and with each new day, the referral market becomes new and different once again. But …The possibilities are endless.
June 19th, 2008 at 1:51 pm
Although the details of the diagram are unclear, that isn’t the important point. I believe that referrals are about the relationships we nurture and are exposed to through our personal and professional activities. Our conversations with these relationships are the key to opening the door to their referrals. We cast a web net and one never knows from where a referral will come.
June 20th, 2008 at 8:26 pm
good diagram. but if I hv a correct answer, then I no need the copy of the book.
June 25th, 2008 at 11:00 am
Advisor’s can make anything far too complicated. When I look at this I see that we do not need to personally speak to everyone on the chart. Our client relationships, centres of influence and external contact points become our referrers. If we can simply let these three or four areas know that they do not need to keep us a secret, we will have more referrals than we can ever deal with.