FREE GIFTProspecting for Referrals: Use a Business Card?!
By Daryl Logullo | June 28, 2010 | Popularity: 9% | 606 views
Business cards are universal. They’re a way to give details to others about ourselves, and to a lesser extent, our services. So should you use them to prospect for referrals, and generate word-of-mouth and more client referrals?
The short answer is yes. Your business card should give accurate information about your location and services in an eye-catching format, as well as state that you welcome referrals.
Your business card has limited space so every word matters. Considering that you want people to know what you do, where you are, and that you are ready to offer your services to potential clients, what’s the best way to add your referral message?
Use the A-S-I format
- Add a line that you welcome referrals makes clients feel free to spread the word about your services.
- State that you welcome referrals will also make potential clients who have not spoken to you yet feel more comfortable to contact you the first time.
- Include this simple statement on your business card lets people know you are approachable, and you want introductions.
Keep a stack in your reception room, office, car and wallet. After all, when you ask for someone’s business card and they are unable to offer it, don’t you speculate whether they are serious about wanting to do business?
I remember a business colleague once telling me, “I don’t carry business cards. I tell people I forgot mine, let me have one of yours and I’ll send you mine.”
Rather clever. But I never liked that underhanded remark.
Recent Posts from Daryl Logullo:
- Why You Are Not Getting More Referrals
- 'Who' Do You Want as Client Referrals?
- Referral Audio Lesson: GLUE Brings You More Client Referrals
- Growing Your Referrals = Networking
- 'L-C-E-P': Easy Strategy for More Referral Conversations
Tags: get more referrals, prospecting for referrals, Psychology of Referrals, Referral Ideas, referral marketing
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