Is There Power in Word-of-Mouth?

By Daryl Logullo | October 6, 2007 | Popularity: 3% | 850 views

Perhaps no other type of marketing is more powerful than word of mouth.  When your clients tell other potential clients about you, more information is passed than simply who you are. 

Here's why… In fact, clients (and others) are likely to tell of things that you did (or do) — your dedication, your effectiveness… how beneficial their experience with you is.  This provides the potential client with a simple, straightforward and very promising message — and one that is easily repeatable by the person running their mouth. 

But for all of it's good, word of mouth can also be one of the most difficult types of marketing as well.  Why?

With the wrong information, a past client can do harm to your business.  Or, if you do not deliver 100 percent effort and your shot at the best results for that person, word of mouth can be rather troublesome. 

For this reason, work to make sure that every client that leaves you is satisfied and knows that you will handle any possible problem that arises–100% without a dobut.

Most people typically react by saying — They were a pain in the @##. "#$%^ that person! Let them leave…"

Poor mentality.

Even in negative situations, chances are good that a person can remember you as fair and honest–and here's the point: reasonable –which can translate into more positive word of mouth for you.

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