Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1

By Daryl Logullo | February 5, 2009 | Popularity: 38% | 2,737 views

You can absolutely jumpstart your referrals and referral marketing efforts now. In fact, it’s one of the questions I’m getting asked the most, right now.

There’s a 3-step referral marketing approach I want to suggest that you try using. When you do, it’s very powerful in opening up new doors and conversations about introductions and referrals with others.

Let’s start with the three steps.

You could begin with clients, customers, or perhaps a business colleague, for example.

My 3-Steps are as follows – A-L-D:

  • Step 1: Ask For Feedback on Yourself.
  • Step 2: Listen for Value Statements & Confirm Value-Found.
  • Step 3: Discuss/Reframe So Others Can Benefit.

When formally creating your own referral system, notice how step 2 and 3 follow the preceeding step. Study this closely you’ll see it’s a natural progression of conversation.

I suggest you familiarize yourself with this referral marketing approach, especially now, when so many people seem to be looking to others for advice and direction.

Let’s start with Step # 1: Ask For Feedback on Yourself.

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It truly amazes me how many opportunities we have to ask others for feedback on our skillset in day to day business. But we fail to do it — at least consistently. One way of getting feedback on ourselves is simply to ask the other person (client, customer, colleague):

“John, On a scale of 1 to 10, what score would you give me these past few months? How do I rate? How do you rate my level of advice and service to you?”

Then shut up and listen!

What you will hear will give you crystal clear insight and feedback on yourself. It may also rattle your perception of your product or service-delivered also!

The best way of doing this is conversationally, of course — either in person, or by telephone. Don’t relegate the important grading of yourself and the services you provide to a mailer, or a survey, or an online form people complete (although they can be useful at times.)

You want genuine, honest feedback from people who can refer you currently… or who can be a future referral source to your business.

And you want them to speak this to you… using their MOUTH. No emails. No handwriting.

Sure, it takes cajones to ask that question; but it’s absolutely essential you do it before you ever think about asking the client, customer or collague to help introduce you to other people.

Go get feedback on yourself. And ask for it frequently!

Next time: Step 2: Listen for Value Statements & Confirm Value-Found.

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One Response to “Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1”

  1. hanif Says:
    March 5th, 2009 at 9:24 am

    It’s really very crucial at this time when every single individual is skeptical about every one out there to trust. In this trust-building business of financial services, referrals are the life-line of every investment/financial advisor.

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