‘GOOD’ – 4 Step Process for More Referrals
By Daryl Logullo | October 14, 2009 | Popularity: 23% | 1,182 views
If you want more referrals in your business and are not currently getting them, here’s a simple way to get more referrals.
It’s an acronym I’ve created called “GOOD.”
I outline a 4-Step Process for getting more referrals that will help you. No fluff either.
Follow this outline and you will get results in your referral marketing.
GOOD – 4 Step Process for More Referrals
Goal – How many referrals do I want each month? Each quarter?
Drip In-Touch – Set up an drip process, email, fax, letter, mail, that allows me to stay in touch with the new relationships I’m building, each month.
Outcome based - What is my outcome? To build relationships and take interest in other’s business, creating opportunities for myself to talk about my business and services at opportune times.
Organize – I need an organized, easy approach. ex: Use Outlook for contact management and email followup.
One other idea is to hold workshops for centers-of-influence, like CPAs or Attorneys, and award CE (Continuing Education) credits.
You can read about how to hold CE Workshops and this referral and relationship building strategy, here.
Recent Posts from Daryl Logullo:
- Growing Your Referrals = Networking
- 'L-C-E-P': Easy Strategy for More Referral Conversations
- Referral Marketing & Networking: In Your Marketing Plan?
- Referrals & Words a Picture Cannot Say to Your Clients
- Free Report: 'Stellar Year-End Client Appreciation Ideas'
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October 14th, 2009 at 2:27 pm
Thanks Darryl. Jim