Blame Yourself for No Referrals

By Daryl Logullo | January 8, 2009 | Popularity: 29% | 3,109 views

 

Ran across Ivan Misner’s comments on lack of referrals, and who’s to blame (Answer: You!).

Doesn’t matter, either, what types of client referrals you want: from exisiting clients, strategic alliances, or anyone else. Here’s why you need to understand this concept when it comes to your referral marketing.

The article goes on to say that our job (referral seekers) is to encourage and foster relationships with others so that referrals and introductions blossom from that. Seems obvious, sure. But there’s something more at play with referral marketing.

“Not Getting The Referrals You Want – Then It’s Your Fault”

It comes down to us taking responsiblity for our network he rightfully says, and working towards cultivating it.

No more finger pointing when it comes to your referral efforts.

It takes work. But there’s no greater payoff of your time.

 

 

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