Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 41% | 6,230 views

Want more business referrals for yourself? It’s much easier than you are currently making it.

The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.

Here are two factors I can think of think of right now…Factor #1: Jump start referrals by creating opportunities where you can ask for (and receive) testimonials from others.

Testimonials with names are an effective way to prove your business provides a worthwhile service.  People read these testimonials and relate to the needs of the person making the statement and how they were fulfilled by your office.  When people recognize the name of the person making the testimonial, it is another form of business referrals.

Factor #2: Jump start referrals by creating opportunities to give away freebies to your prospects/potential new clients.

For example, when clients send a referrals offer to set up an introductory meeting over breakfast or lunch.  Offer the new client and the referring client a reduced fee for your services (if it’s permissible).  Sure it’s a perk. And it’s obvious when you offer perks or incentives, people can be illing to spread the word about your business and send referrals.

But bigger than this is something else: Creating ways where others can come to experience you and your work. This is worth more than offering a cash bounty.

For example:

  • If you’re a realtor, you could give away a free market analysis of the neighborhood.
  • If you’re a PC agent, you could give away a listing of average HO costs within a zip code range.
  • If you’re a financial planner, you could give away a helpful guidebook on how to read a life insurance policy.
  • If you’re an accountant, give could away a sample 1040 return with your handwritten notes on important sections.

Notice anyhing here?

By automatically beginning with Factor #2, you instantly start to experience Factor #1. Collectively both factors will generate more business referrals for you.

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