Referrals to Attorneys

Twisted Nature of Referral Marketing

By Daryl Logullo | August 7, 2008 | Popularity: 8% | 73 Views

"People are afraid that you might screw them… or their clients" — Daryl Logullo 
Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you've just gotta… well, you've gotta look at… the sick confines of people and their human psyche.
Because deep in that referral source's grey matter lives some pretty twisted conniptions.
Let me […]

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Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 100% | 1,799 Views

Want more business referrals for yourself? It's much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…

How to Get Referrals Without Begging - Part 1

By Daryl Logullo | March 6, 2008 | Popularity: 80% | 1,224 Views

Ever feel like you're begging for business by asking for referrals?
Well… put your sales anxieties aside amigo, because there are quiet ways to communicate your desire to build your business through word-of-mouth. And these referral generating ways won't make you feel like a used car salesperson. (Nothing against used car salespeople, mind you. )
Problem here, […]

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Referrals Come Faster, When…?

By Daryl Logullo | January 9, 2008 | Popularity: 92% | 1,302 Views

…When you do what?
Follow-up with people? Stay in touch with others more regularly?
Send referrals to others so (you hope) they will (eventually) reciprocate with you?
Nope. None of these are the answers I am driving at with this lesson today.
The reality is that today–in 2008–people are overworked, busy, stressed and have a cram-packed agenda full of problems… whether […]

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When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 75% | 736 Views

I'm asked all the time: "How do you know if a referral is a quality referral versus it being a bad referral?" The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

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