Strategic Alliance Referrals

When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 59% | 1,037 views

I’m asked all the time: “How do you know if a referral is a quality referral versus it being a bad referral?” The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

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Big Referral Marketing Mistake

By Daryl Logullo | December 10, 2007 | Popularity: 38% | 1,090 views

 Old-skool Fallacy: “Wait until you do good work for a person, then discuss referrals.”
Times have changed.
Today you need to understand why it’s in some else’s best interest to refer you. In other words, what reasons are you giving a person why they should go out on a limb and recommend you to others?
With client relationships–and attempting [...]

Biggest Factor to More Referrals

By Daryl Logullo | November 14, 2007 | Popularity: 35% | 926 views

There is one common, single factor to generating more relationships and referrals from others, more consistently. And the people who grasp this concept, become phenomenal at generating enormous referrals.
Phenomenal at working less, earning more money, having more freedom in their lives. And phenomenal at having high quality prospects (referrals) seek them out.
So what is this [...]

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Client Experience Management = Referrals

By Daryl Logullo | November 7, 2007 | Popularity: 28% | 1,778 views

Here's an interesting post by Arnie Herz, from his blog Legal Sanity, entitled "What Baseball Stadiums Can Teach Law Firms About Client Experience Management."
It's my first time finding Arnie's blog, and I'm impressed–especially as related to delving inside the lawyer's (and law firm's) mind. Understanding their world is an absolute essential if you're attempting to network and grow referrals [...]

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8 Qualities for Better Referrals

By Daryl Logullo | November 4, 2007 | Popularity: 25% | 975 views

Working with people you don't really enjoy, sucks. No matter how much a person or company pays you, there's too many issues that are bound to arise.
Not to mention, all the 'other' people a person hangs with (often, resembling themselves). This results in your name being tossed around, and introductions or referrals given.
Now, normally… this would [...]

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