Rewarding Referrals

‘L-C-E-P’: Easy Strategy for More Referral Conversations

By Daryl Logullo | January 21, 2010 | Popularity: 25% | 2,843 views

 
Asking for referrals… or discussing referrals… or approaching others about wanting more referrals….
…does the thought of this make you uncomfortable?
Well, you’re not alone.
For most people interested in growing their referrals of clients and customers, discussing referrals almost feels like begging.
Today, I’ll share with you a concept that I call “L-C-E-P”, that will break down your [...]

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Referrals During Holidays

By Daryl Logullo | November 25, 2008 | Popularity: 19% | 2,211 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.
Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.
Good reminder, especially now. 
There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with [...]

Getting More Referrals from Your Relationships

By Daryl Logullo | October 21, 2008 | Popularity: 24% | 3,220 views

Referrals and relationship…

I really like what Scott Weisbrod said recently over at the blog Experience Matters. He was talking about referrals from the perspective of relationships. That’s assumed, but regulary forgotten in my view.
Scott went on to say…

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What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 50% | 11,470 views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? [...]

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Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 41% | 6,230 views

Want more business referrals for yourself? It’s much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…

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