Referral Tactics

8 Qualities for Better Referrals

By Daryl Logullo | November 4, 2007 | Popularity: 12% | 2,786 views

Working with people you don't really enjoy, sucks. No matter how much a person or company pays you, there's too many issues that are bound to arise.
Not to mention, all the 'other' people a person hangs with (often, resembling themselves). This results in your name being tossed around, and introductions or referrals given.
Now, normally… this would [...]

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Free Download: 50 Referral Ideas

By Daryl Logullo | November 2, 2007 | Popularity: 27% | 12,340 views

I’ve just published a special FREE report for readers and subscribers, “Stellar Year-End Client Appreciation Events.”
This time of the year, seems like everyone starts thinking about sending greeting cards, or gift baskets… or something.
Something else… something different than from “what we sent last year.”
Inside this guide, you’ll find 50 specific year-end event-oriented ideas for your clients. While the title [...]

Referral Letter Sample

By Daryl Logullo | October 24, 2007 | Popularity: 100% | 56,502 views

Situation: A great client or customer calls you with some good news: They want to refer someone to you.
Then all of a sudden, they say something like…
"Do you have some sort of letter or something that I can mail to these people I'm thinking about? It would make it a lot easier on me…"

Ut oh. [...]

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3 Referral Questions

By Daryl Logullo | October 19, 2007 | Popularity: 12% | 3,592 views

Here are three (3!) major referral questions you need to answer. Study them closely. Because I promise you the other person is thinking them about you.
If you ever expect anyone to send you referrals consistently, you darn-well better make sure you can answer these–either directly, or through subtle communication.
These 3 questions are critically important to Strategic [...]

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Guest Referral Seminar

By Daryl Logullo | October 18, 2007 | Popularity: 15% | 3,793 views

Today I'll be speaking to several hundred paid members (I'm told) of MarketingProfs.com. I've been invited to present a 90-minute online seminar (phone and PPT based) entitled, "How To Build a Consistent Pipeline of Customer Referrals."
The editors of Marketing Profs came up with that title, and it's something that I can talk about with my eyes closed [...]

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