Referral Tactics

3 Referral Questions

By Daryl Logullo | October 19, 2007 | Popularity: 15% | 506 views

Here are three (3!) major referral questions you need to answer. Study them closely. Because I promise you the other person is thinking them about you.
If you ever expect anyone to send you referrals consistently, you darn-well better make sure you can answer these–either directly, or through subtle communication.
These 3 questions are critically important to Strategic [...]

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Guest Referral Seminar

By Daryl Logullo | October 18, 2007 | Popularity: 25% | 730 views

Today I'll be speaking to several hundred paid members (I'm told) of MarketingProfs.com. I've been invited to present a 90-minute online seminar (phone and PPT based) entitled, "How To Build a Consistent Pipeline of Customer Referrals."
The editors of Marketing Profs came up with that title, and it's something that I can talk about with my eyes closed [...]

Word-of-Mouth = #1 Marketing Method

By Daryl Logullo | October 17, 2007 | Popularity: 10% | 313 views

I saw a recent Nielsen Study that polled 25,000+ people around the world on marketing methods. It's making it's way around the web even as I write this. In fact, Ben McConnell and Jackie Huba over at the blog Church of the Customer have the full details (photo on left).
Pay particular attention to the clips Ben placed [...]

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Create Friendships to Build Referrals

By Daryl Logullo | October 16, 2007 | Popularity: 9% | 265 views

I hate to say it, but most people in business today absolutely suck at building lasting business friendships (and referrals.) I have my theories about why… and one of the reasons I believe this to be true is that everyone has their nose to the proverbial grindstone.
Focusing on themselves. Hassling over their cramped daytimer. Just trying to please The [...]

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Using E-mail For Referrals

By Daryl Logullo | October 15, 2007 | Popularity: 10% | 295 views

AP had a story recently entitled, "Fridays Go From Casual to E-mail-Free." It partially read…
Overwhelmed by e-mail? Some professionals are fighting back by declaring e-mail-free Fridays - or by deleting their entire in-box. Today about 150 engineers at chipmaker Intel (INTC) will kick off "Zero E-mail Fridays." E-mail isn't forbidden, but everyone is encouraged to [...]

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