Referral Tactics

When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 61% | 987 views

I’m asked all the time: “How do you know if a referral is a quality referral versus it being a bad referral?” The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

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Biggest Factor to More Referrals

By Daryl Logullo | November 14, 2007 | Popularity: 36% | 893 views

There is one common, single factor to generating more relationships and referrals from others, more consistently. And the people who grasp this concept, become phenomenal at generating enormous referrals.
Phenomenal at working less, earning more money, having more freedom in their lives. And phenomenal at having high quality prospects (referrals) seek them out.
So what is this [...]

8 Qualities for Better Referrals

By Daryl Logullo | November 4, 2007 | Popularity: 25% | 947 views

Working with people you don't really enjoy, sucks. No matter how much a person or company pays you, there's too many issues that are bound to arise.
Not to mention, all the 'other' people a person hangs with (often, resembling themselves). This results in your name being tossed around, and introductions or referrals given.
Now, normally… this would [...]

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Free Download: 50 Referral Ideas

By Daryl Logullo | November 2, 2007 | Popularity: 25% | 1,516 views

I've just published a special FREE report for readers and subscribers, "Stellar Year-End Client Appreciation Events."
This time of the year, seems like everyone starts thinking about sending greeting cards, or gift baskets… or something.
Something else… something different than from "what we sent last year."
Inside this guide, you'll find 50 specific year-end event-oriented ideas for your clients. While the title [...]

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Referral Letter Sample

By Daryl Logullo | October 24, 2007 | Popularity: 77% | 7,382 views

Situation: A great client or customer calls you with some good news: They want to refer someone to you.
Then all of a sudden, they say something like…
"Do you have some sort of letter or something that I can mail to these people I'm thinking about? It would make it a lot easier on me…"

Ut oh. [...]

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