Referral Rants

What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 66% | 1,528 Views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? […]

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Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 100% | 1,798 Views

Want more business referrals for yourself? It's much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…

Biggest Factor to More Referrals

By Daryl Logullo | November 14, 2007 | Popularity: 42% | 748 Views

There is one common, single factor to generating more relationships and referrals from others, more consistently. And the people who grasp this concept, become phenomenal at generating enormous referrals.
Phenomenal at working less, earning more money, having more freedom in their lives. And phenomenal at having high quality prospects (referrals) seek them out.
So what is this […]

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Bad Word-of-Mouth

By Daryl Logullo | October 22, 2007 | Popularity: 13% | 438 Views

I shouldn't have been all that surprised by the headline today, "New York Cabbies Stage Strike Over Credit Card Machines." But I still read it with great interest.
Why?
Because I'm a lifetime student of referrals and word-of-mouth.
Granted, the average cab driver in New York probably doesn't care a whole heckuva lot about word-of-mouth or referrals. Probably ain't even thinkin' […]

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