Referral Myths

Referral Fees Are Sorry Bribes – Part 1

By Daryl Logullo | January 14, 2009 | Popularity: 17% | 2,990 views

It amazes me how most people use referral marketing and building referrals from their clients by offering them a (forced) incentive to get them to take action and refer business.
I suppose “forced,” is not really a good word because you can’t force someone to do something they don’t want to do, including sending you referrals.
And herein lies the [...]

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Clients, Holidays & Referral Marketing

By Daryl Logullo | November 12, 2008 | Popularity: 18% | 2,368 views

Here are two special free reports that you’ll want to read and share with others. No gimmicks, no sign-up forms, no tricks. Just 100% deep, valuable content.
These reports are very valuable in that they can greatly help you with your referral marketing and client referral efforts. Worse case, they’ll jumpstart your thinking.

Report #1:  “Stellar Year-End Client Appreciation Ideas”
Report [...]

Getting More Referrals from Your Relationships

By Daryl Logullo | October 21, 2008 | Popularity: 23% | 3,395 views

Referrals and relationship…

I really like what Scott Weisbrod said recently over at the blog Experience Matters. He was talking about referrals from the perspective of relationships. That’s assumed, but regulary forgotten in my view.
Scott went on to say…

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Twisted Nature of Referral Marketing

By Daryl Logullo | August 7, 2008 | Popularity: 23% | 2,221 views

“People are afraid that you might screw them… or their clients” — Daryl Logullo 
Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you’ve just gotta… well, you’ve gotta look at… the sick confines of people and their human psyche.
Because deep in that referral source’s grey matter lives some pretty twisted conniptions.
Let me [...]

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What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 49% | 12,280 views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? [...]

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