Referral Myths

Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 99% | 2,273 views

Want more business referrals for yourself? It’s much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…

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How to Get Referrals Without Begging - Part 1

By Daryl Logullo | March 6, 2008 | Popularity: 73% | 1,902 views

Ever feel like you’re begging for business by asking for referrals?
Well… put your sales anxieties aside amigo, because there are quiet ways to communicate your desire to build your business through word-of-mouth. And these referral generating ways won’t make you feel like a used car salesperson. (Nothing against used car salespeople, mind you. )
Problem here, [...]

Referrals Come Faster, When…?

By Daryl Logullo | January 9, 2008 | Popularity: 75% | 1,630 views

…When you do what?
Follow-up with people? Stay in touch with others more regularly?
Send referrals to others so (you hope) they will (eventually) reciprocate with you?
Nope. None of these are the answers I am driving at with this lesson today.
The reality is that today–in 2008–people are overworked, busy, stressed and have a cram-packed agenda full of problems… whether [...]

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When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 61% | 987 views

I’m asked all the time: “How do you know if a referral is a quality referral versus it being a bad referral?” The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

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Big Referral Marketing Mistake

By Daryl Logullo | December 10, 2007 | Popularity: 39% | 1,055 views

 Old-skool Fallacy: “Wait until you do good work for a person, then discuss referrals.”
Times have changed.
Today you need to understand why it’s in some else’s best interest to refer you. In other words, what reasons are you giving a person why they should go out on a limb and recommend you to others?
With client relationships–and attempting [...]

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