Referral Myths

Asking for Referrals – Should You? Part 1

By Daryl Logullo | February 11, 2011 | Popularity: 22% | 2,837 views

So, do people prefer to be asked for referrals or not? And is asking for referrals the proper way to go about getting more client referrals?
To answer this question, we need to look at another question: Many marketers debate whether people prefer to be educated or ’sold.’ I’ve never liked that comment, frankly.

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Prospecting for Referrals: Use a Business Card?!

By Daryl Logullo | June 28, 2010 | Popularity: 35% | 3,482 views

 
 
 
 
Business cards are universal. They’re a way to give details to others about ourselves, and to a lesser extent, our services. So should you use them to prospect for referrals, and generate word-of-mouth and more client referrals?

‘Who’ Do You Want as Client Referrals?

By Daryl Logullo | May 13, 2010 | Popularity: 37% | 3,100 views

Getting clear with “who” you want as new client referrals is paramount today.
The problem, however, is that most professionals are not totally clear on “who” it is they truly want to work with, and the type of referrals they want.
The crazy part of this is that if you’re not 100% clear — how can you [...]

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Referrals & Words a Picture Cannot Say to Your Clients

By Daryl Logullo | January 11, 2010 | Popularity: 21% | 2,762 views

Today’s advice can help you with your referral generating activities and getting referrals from your existing clients and customers.
This includes getting referrals from strategic alliances (ex: CPAs, Attorneys, Investment Advisors, Realtors, Insurance Agents, Mtg. Brokers, etc.)
If your plan this year includes increasing your referral flow, don’t overlook the advice today.

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Free Report: ‘Stellar Year-End Client Appreciation Ideas’

By Daryl Logullo | November 11, 2009 | Popularity: 21% | 2,856 views

That time of the year again…. year-end, and holidays.
You want your clients to tell others about you. That’s the purpose of getting referrals and being introduced to others.
Before you stuff another boring Hallmark in the mail that’s going to hit the garbage can, check out a brand new report (FREE) I just created, “Stellar Year-End [...]

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