Referral Letters

Referral Fees Are Sorry Bribes – Part 2

By Daryl Logullo | January 22, 2009 | Popularity: 23% | 4,161 views

 Continued from Part 1 – Referral Fees Are Sorry Bribes
Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.
That’s a myth.

items

Referral Marketing & Mistakes to Avoid

By Daryl Logullo | November 4, 2008 | Popularity: 19% | 2,636 views

Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing.
Rather than what to do, Karen speaks about…

What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 50% | 11,470 views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? [...]

items

Why You’re Not Getting More Referrals

By Daryl Logullo | April 2, 2008 | Popularity: 29% | 2,482 views

What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment.

items

Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 41% | 6,230 views

Want more business referrals for yourself? It’s much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…

« Previous Entries Next Entries »